Cake4aCure began in 2015 as "Eat Cake for Breakfast" when the family of Doug Bettenhausen sat around the kitchen table on March 9th and ate cake for breakfast in memory of his birthday. Doug was a pharmacist, medical affairs professional, an athlete, a big Tar Heel fan, and a man of God who was known by his friends and family for spending an hour on the treadmill every morning only to sometimes down a slice of cake for breakfast! He laughed at himself because he recognized the importance of hard work but also knew the importance of enjoying life. Sadly, Doug lost his battle with MSA in 2013.